Rapidly break through safety plateaus and see ALL operational KPI’s improve.

The ONLY science-backed behavioural solution proven to break through safety plateaus while also improving operations, communication and culture from the first hour through getting more from your previous programmes… Next step not the next thing.

98%

Front line engagement scores

91%

More likely to challenge unsafe acts

73%

Reductions in
LTI’s

60%

Savings vs. traditional day training

5min

One weekly
‘nudge’

Ready to rapidly improve safety?

Micro-Nudge Free Trial

We’ve rapidly enhanced all aspects of performance and culture at

You’re in good hands.

Easy to roll out, keeps the teams on the tools and makes everyone better. To use Bruce’s words – what’s not to love!

Siemens – Operations Director

What really helped was how little time this takes to roll out and how many people get it, simply as we can all see ourselves in the material!

Siemens Gamesa – Operations Director

His passion for positive, proactive human interaction is obvious. Bruce helps people interact better, understand each other with greater clarity, and comprehend and react to feelings in ways that will reduce unsafe behaviour.

National Oilwell Varco - HSE Global Director

The safety training that Bruce and the team have delivered has, without doubt, helped us improve our safety culture right across the business. They get our guys, and our guys get them. And that right there, is something to be grateful for.

Balfour Beatty Utility Solutions - Operations Director

Fun, energetic, engaging, challenging, but always done with a smile. In the 20 years I have been involved in safety, I have never come across a company who can create engagement like Bruce and the team, especially with frontline staff.

Rio Tinto - UK HSE Director

Safety can always be an evocative area. I found with Bruce’s leadership and unique energy, there is not that many people who can resist for that long. Even the people who can usually kick back find themselves getting involved and that is a testament to Bruce and the teams approach to engagement.

Amec - Operations Director

Bruce has been a blast over the past 3 days. I can vouch for everyone, by the feedback I have received saying how engaged they were during your presentation in today’s workshops!

EDF Energy - HR Director

Bruce is clearly an expert in the field of human behavioural science and is able to make a connection with the audience from the first minute with his unique, humorous and energetic style of presenting.

JDR Cables - Operations Director

I have seen Bruce Durham present many times, but never have I seen and felt his energy like we did in that room yesterday. Having had us in stitches, fear of embarrassment and tears - it was a rollercoaster ride! Thank you for caring as much about this event as we did! .

Willmott Dixon - Groups Safety Director

Effective Bespoke Behavioural Training Enhances Production While Minimising Time Off The Tools

Unparalleled Staff Engagement!

Over 98%

of frontline attendees and middle management would recommend our training to a friend! (12,000+ employees surveyed)

Rapid Safety Impact!

73% reduction

in LTI’s achieved within only 6 months of the programme being rolled out!

Bruce with Heavyweight world champion Francis Ngannous coach Eric Nicsick in Las Vegas

Our founder delivering performance psychology with UFC Heavyweight champion Francis Ngannous’ coach in Las Vegas.

The reason why we are the Front Lines #1 choice with a 98% feedback score!

We are the only company who offer this unique ‘buy-in’ creation tool…

Getting your Front Line Employees to come on board with any programme can be a hard task, we all know this! You will have had the push backs, the arguments and the negativity. Well we get the buy in so you don’t have to!

You are not our first rodeo! Construction, utilities, mining, oil and gas, renewables, energy, you name it, the front line doesn’t really change. What they do for a job differs, but in the main their characteristics are virtually the same. Skilled workers, who know how to get the job done and get things ‘turning’ again. Mostly with a ‘just stand over there and let the experts get on with it’ attitude, because you know what, they ARE the experts. They are the people who at 0200 on a freezing raining February morning will answer the call to get a wind turbine spinning again or bring the electricity back on for customers. So we approach it like this.

Always rapport before delivery. We build on this and then work alongside them to develop their ideas.

One of the biggest push backs you get about safety, well being, mental health etc is from Alpha males who say, in their own words “we are hard men and don’t need any of this”! This is when we show your guys the UFC fighters and elite level boxers who our MD Bruce works with who have all benefited from the Think Feel Act approach. “Yes you may be rough and tough, but are you saying you are tougher than the World Heavyweight UFC champion who Bruce has helped train?” You can see the shift in energy and attention immediately!

Yes, all of these world class fighters have benefited from Think Feel Act. And most of your guys will recognise and even be fans of the fighters who Bruce works with! No other training company can offer this unique connection which further gets your guys on board and is just another tool to achieve that incredible buy in that we do with every clients front line. We can engage, inspire, communicate, challenge and banter with every front line. It’s why we get the 98% feedback score!